Comparison of NFC juice with FC juice and their Differences
The market is being taken over by innovative fruit juice products.
The peak season for the beverage industry begins when the temperature begins to rise above average. Customer’s attention is drawn to the well-organized rows of juice contained within the well-stocked refrigerators and shelves of the supermarket.
There are currently a big number of new product categories and types appearing on the market for beverages today. Fruit juices are being marketed as “cold pressed,” “NFC juice,” and using a variety of other novel concepts at an increasing rate. The classic FC juice is being quickly overtaken by these newly introduced juice alternatives, which are dominating the market.
In contrast to regular fruit juice, these beverages have labels that read “NFC juice,” “100% fresh fruit juice,” or “No additives,” respectively. These items typically have a shorter shelf life and must be kept in cool surroundings to preserve their quality. The price, on the other hand, is significantly more than that of conventional juice goods. This is the distinction that stands out the most.
At the end of March, fruit juice products officially start their peak selling season. Specifically, the NFC juice that was introduced the previous year is experiencing greater demand in the market. There is an increasing number of consumers who are willing to shell out additional cash to purchase “cold-pressed juice” and “NFC juice.”
Difference Between NFC juice and FC juice
Juice products that are offered on the market often consist of NFC juice, reconstituted juice, and juice beverages (the percentage of pure juice in these items is greater than 10%). This is common knowledge. Because of the significant price difference between the two types of juice, we can’t help but ask what sets NFC juice apart from regular juice.
NFC juice, which stands for juice Not From Concentrate, is a newly emerging type of fruit juice that refers to a technology that fills fresh fruit juice under circumstances of low temperature after it has been pasteurized. The entire operation takes place within a cold chain, which adds a significant amount of expense to the process. Although NFC juice has the ability to maintain the juice’s freshness to the greatest extent feasible, its shelf life is less than 45 days.
In contrast, what is commonly referred to as “fresh juice” is actually reconstituted juice, sometimes known as “from-concentrate” juice. Following the extraction of juice from fruits using a juice extractor, the extracted juice is simultaneously dehydrated and sterilized before being mixed with water to produce pure fresh juice. The preservation and transportation of FC juice is made easier by its convenience. It has a shelf life of one year if kept at temperatures that are considered typical.
Take the ingredient list for orange juice as an example. There are a lot of different things in there. Orange juice sold at NFC stores is made entirely of orange juice, but orange juice sold in FC stores is made up of concentrated orange juice and water. In addition, in order to enhance the flavor of FC juice, it is customarily mixed with sugar, edible essence, and many other ingredients.
Customers are encouraged by a nutrition doctor to differentiate between NFC juice and FC juice based on the ingredient list. If there are no other components but fruit juice, then it must be fruit juice from concentrate (NFC juice). If natural fruit juice is found in a product along with other components, such as water and various food additives, then the product cannot be considered NFC juice.
According to the findings of nutritional physicians, eating fruits whole makes it easier for people to digest and absorb the nutrients and dietary fibers that are naturally present in fruits. Consuming fruit juice may be considered one method of supplementation; however, beverages made from juice that have fewer additives are recommended.
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